verbal identity Archives

They say life is like a tree of bearing fruit. Err, I mean… practice makes perfect.

And with years of design, copywriting, marketing, packaging design, and even brand management under my belt, I want to regularly practice creating brands using elements from each of these disciplines.

I am starting a new series here called If I Had A… where I explore possible, fictional business ideas and build brand identities, advertisements, product mockups, emails, websites, and more that transforms a business idea into an actual brand. Learn more about my feels on that here.

First up: Honeydew Skincare.

Read part 2 of this installment here.