PROBLEM: At the end of every pool season, the marketing team sent out a newsletter on a very integral part of the pool owning journey – pool closing. However, this information being sent to their exclusive group of newsletter recipients was duplicative from what was on the website, and hard to read on the phone.
SOLUTION: I optimized this newsletter by creating a much more eye-catching, engaging website that was mobile-friendly that was unique and while still informative. The email also did a much better job promoting and upselling key products needed for pool closing.
Other Optimized Emails, Before&After
Along with optimizing the look of all emails, the actual copy and content of the emails we optimized. This yielded in increased opens and click throughs, especially in key months June and July.
