Naima Ayo

Brand Messaging for Clorox Pool&Spa

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PROBLEM: Convert pool specialty consumers to the mass channel

SOLUTION: Redesigned brand story to focus on the consumer as the pool hero, and fine tune message to match new voice. I managed the recreation of the brand’s message, mission statement, and tagline to focus on empowering pool owners with the confidence to control the chaos of pool ownership.

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Multi-channel Communication with Salesforce Marketing Cloud

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PROBLEM: Marketing team was having trouble truly connecting to the disconnected consumer across multiple channels.

SOLUTION: I created Marketing Cloud Journeys that helped establish appropriate ad groups to emails and messaging to properly nurture new and old clients.