My predictions and hypotheses for tactics & elements of a successful new music release strategy.
As I begin this new journey of exploring music marketing, I want you to help me with a test.
I have a few ideas of general strategies that could work for releasing new music and singles. These ideas are based on my observation of the market, and my experience in digital marketing. If you are an artist and you’d like to test any of these ideas with me, reach out to me at naima@ayonaima.com. I would love to find artists to work with and develop marketing strategies for their growth.
Note: I haven’t tried any of these ideas yet.
But most of these are easily testable, optimizable, and if one doesn’t work – try something else. To me, testing, failing, optimizing, and trying something new are the keys to successful marketing.
I also included some simple goals these tactics could help you achieve. Even if you are creating strategies and tactics based off of observation and intuition – it must always align with your goals as an artist. If a tactic doesn’t support your goals, it isn’t the best use of your time. Or at least, that’s how we do marketing in corporate.
Here we go:
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