Naima Ayo

Main Content

AYO NAIMA

Where design + strategy connect.

Inspired by human connection.


Hi! I’m Naima. I help goal-driven businesses and solopreneurs attract engaged consumers and lifelong brand supporters by designing brand identities, communication strategies, and connected experiences that inspire emotional connection, engagement, adoption, and conversion.

About Me

industry experience

Graphic Design.  Print Design.  Web Design & Strategy. / Copywriting. SEO Copy.  Enhanced Product Descriptions.  Content Marketing.  Email / Social Marketing Strategy. / Branding Strategy.  Analytics and Optimization Strategy. 

services

  • With years of industry experience in brand strategy, web and copy writing, content marketing strategy, e-commerce, print design, and digital/web design, I have the unique ability to offer content creation for my clients – strategy, design, and copy. Projects I take typically focus on brand design, content strategy, and content creation.

.
My Services

Process

  • Whether I am optimizing an e-commerce strategy for a national, mass-market B2C or designing a new brand from the ground up, my process is the same: transparent, constant communication for goal-driven results.
  • Here’s a quick overview of the typical process for creative and strategy projects. Want a deeper dive or peak at a sample discovery questionnaire?

.
My Process

step by step

  1. DISCOVERY: Discovering your why. Define, uncover, prioritize.
  2. EXPLORATION: Explore the landscape. Synthesize, research, understand.
  3. IDEATION: Rapid prototype draft. Brainstorm, align, clarify. 
  4. DEVELOPMENT: Design, create, refine.
  5. DELIVERY.

Solutions for solopreneurs.

Your dream is too big for a lackluster aesthetic. Get the big brand look on the solopreneur budget with high-design, ready-to-go branding and marketing kits. Stop compromising your dream, and hit the market running with the essentials of a professional and bold brand.

You don’t have a boring, cookie cutter brand. Stop using boring, cookie cutter templates to represent you. Get bold business cards for networking, perfectly designed emails for lead generation, eye-catching templates for Instagram, and more – made for you. Everything you need in half the time and budget. Get started here.

Rise to the top.

Cream of the crop, full-service offerings & advice designed to help small businesses, entrepreneurs, movers, and shakers who want to inspire the world. Grow, ascend, and rise.

Elements of a Better Brand Guideline Book

So. I have some really exciting news for you business owners and brand managers. It’s a workbook. Wait, wait… don’t leave… It’s an interactive workbook that promises to transform your business into a brand. And once you’re done, you’ll have a industry-standard reference tool that will simplify, streamline, and fine-tune all of your branding efforts. […]

Brand Identity Study : Honeydew Skincare (pt. 2)

Read part one of this installment here. I just started a new series of the blog called If I Had A… where I explore possible, fictional business ideas and build brand identities, advertisements, product mockups, emails, websites, and more. The first installment of If I Had A, I explore a plant-powered skincare for health-conscious, natural […]

Brand Identity Study: Honeydew Skincare (pt. 1)

They say life is like a tree of bearing fruit. Err, I mean… practice makes perfect. And with years of design, copywriting, marketing, packaging design, and even brand management under my belt, I want to regularly practice creating brands using elements from each of these disciplines. I am starting a new series here called If […]

Marketing Strategy 101 – a lesson from Girl Scout Cookie Hustlers

This is an ode to my previous supervisor at my old 9 to 5, and an introduction to important elements of selling and marketing products – from breaking down barriers to purchase to urgency. There are parts in here that are very sarcastic, take all advice with a grain of salt. I left my 9 […]